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Cost: $ ten.00 Merchandise Description Lastly, Answers TO THE Query: HOW ARE Large Ideas BORN? Foreword by Sally Hogshead, writer of Fascinate: Your seven Triggers to Persuasion and Captivation Creative directors, artwork directors and marketing copywriters are some of the … Continue reading
Price: $ 19.03 Product Description “Principles of Advertising and IMC, 2/e” by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents … Continue reading
Price: $ 107.37 Product Description Klassische Medien wie Fernsehen oder Print stehen durch das Aufkommen interaktiver, partizipativer und selbstbestimmter Formen der Mediennutzung, wie sie das Internet ermöglicht, vor großen Herausforderungen. Für diesen Band sind die wichtigsten Protagonisten des Medienmarktes zusammengekommen, … Continue reading
Price: $ 25.00 Product Description Sign design enthusiasts revere Atkinson Sign Painting, the classic, turn-of-the-century signpainting text by Frank H. Atkinson (and now out of print). This book brings Atkinson’s 96 sample sign designs to life. Atkinson Reproduced in Color … Continue reading