Price: $ 4.99 Product Description Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business. Feature
Price: $ 3.96 Product Description John Wanamaker famously observed that “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Indeed, though advertising is pervasive in our society, how it works (if and … Continue reading
Price: $ 20.00 Product Description Now in its fourth edition, Ads, Fads, and Consumer Culture is an accessible, reader friendly book that explainshow advertising works and deals with advertising’s impact on individuals and American culture. It also discusses advertising’s relation … Continue reading
Price: $ 103.71 Product Description This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ to ‘my’ media, Advertising and New Media critically evaluates the social and cultural implications of increased … Continue reading
Price: $ 10.88 Product Description Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee “owners” of your business. Employee-owners … Continue reading