Price: Product Description There are hundreds of books on internet marketing out there. Why should you choose this one? If you’re responsible for handling the marketing for a large national or international company with a massive marketing budget and 40 … Continue reading
List Price: $ 104.00 Price: Product Description Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand’s advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given … Continue reading
Price: $ 12.00 Product Description Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and … Continue reading
Price: $ 19.99 Product Description Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography … Continue reading
Price: $ 138.21 Product Description Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred … Continue reading