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Category: Advertising Media

Mood of Information: A Critique of Online Behavioural Advertising

Price: $ 95.14 Product Description Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation. “The Mood of Information” explores the relatively recent phenomenon of online behavioural advertising … Continue reading →

Posted in Advertising Media

The 2011-2016 Outlook for Advertising for Social Media and Widgets in Africa

Price: $ 325.00 Product Description This econometric study covers the outlook for advertising for social media and widgets in Africa. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in … Continue reading →

Posted in Advertising Media

Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition

Price: $ 24.71 Product Description This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and … Continue reading →

Posted in Advertising Media

The 2011-2016 Outlook for Advertising for Social Media and Widgets in Japan

Price: $ 495.00 Product Description This econometric study covers the latent demand outlook for advertising for social media and widgets across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates … Continue reading →

Posted in Advertising Media

Suck: Worst-Case Scenarios in Media, Culture, Advertising, and the Internet (Hardwired)

Price: $ 19.90 Product Description As the longest-running and most-often-imitated daily column on the Internet, “Suck” has generated plenty of buzz on and off the net. Here, cofounder Joey Anuff collects the column’s most provocative words and pictures.One of the … Continue reading →

Posted in Advertising Media

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