Utilizing New Media in Advertising: Industry Leaders on Integrating the Right Media Mix, Capitalizing on New Techniques, and Enhancing Brand Relation and Value (Inside the Minds)

Posted

Price: $ 65.00

Product Description
Utilizing New Media in Advertising is an authoritative, insider s perspective on the key strategies for using new media approaches to create attention-grabbing advertising campaigns. Featuring presidents and CEOs representing some of the nation s leading advertising agencies, this book provides a broad, yet comprehensive overview of the variety of new multimedia advertising techniques used to grab the consumer s attention in today s competitive marketplace. Citing recent examples both successful

Feature


Reader Fave:
  • Plunkett’s Advertising And Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies (Plunkett’s Advertising & Branding Industry Almanac)
  • Facebook Advertising For Dummies (For Dummies (Computer/Tech))
  • Practicing Religion in the Age of the Media
  • The 2009-2014 Outlook for Media Advertising in India
  • The Advertising Handbook (Media Practice)