Price: $ 40.43

Product Description
This is a must book for: * the business owner of advertising manager who has little or no experience in print media matters who must develop and carry out a media plan * the media person who needs more knowledge to improve his or her craft * the marketing, sales or advertising executive who is the recipient of the media planner’s product and needs information to become a “knowledgeable user” * the advertising instructor who needs basic or supplementary material for media course * the adve

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