Business To Business Marketing: Creating a Community of Customers

List Price: $ 43.95

Price: $ 43.95

Product Description
The need for a new way of doing business in today’s customer-focused, customer-dominated marketplace is indisputable. The question isn’t if, but how. The answers are here. Business to Business Marketing: Creating a Community of Customers is the first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs.

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