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Product Description
Effective, results-producing small business advertising isn’t impossible, it’s just hard. It’s hard to make good ads, it’s hard to buy efficient media, it’s hard to judge results. But it’s not impossible. All you need to do is know your customer, get their attention, sell them a benefit, leave a reminder, and spend your money wisely.

Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and

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