How to Advertise your Way to Success?
How to Advertise Your way to Success?
By: John Arrington
Dear Friend:
I’ve read about all kinds of ways to advertise. And they all are promising. But, the truth is, There is only one way to advertise Successfully… So, what are the best ways to advertise?
Remember the one who advertises the most, makes the most money.
Think of advertising like going fishing:
1. You need good equipment (website, products to sell)
2. The best bait (ads, sales letter, advertising)
3. Know where the fish are biting (target the right prospects, every where)
4. Patience (relax and wait for a bite. Then reel them in)
The ABC’s of successful advertising:
A. Advertise
B. Business
C. Continuously
Advertising is the very heart beat of your business. No matter what business you’re in, doctor, lawyer, babysitter, painter, internet entrepreneur, etc. Why are some businesses so successful? Is it their products? Maybe, but I don’t think so. The main reason is not their products, it’s their advertising.
I’m here to tell you. Advertising is the key to your success. Stop or slow down on your advertising and your business will soon die. I guarantee!
You have to be dedicated to advertising 90% of the time and the other 10% should be used to find other products to sell, or creating better ads or sales letters.
Have you ever stop to think about all the advertising around you every single day?
Pick up anything around you right now, and you will see the brand name or logo of the company on it.. Any thing from remote controls, magazines, toys, ink pens, pencils, clocks, etc. Hey, what about your vehicle you drive, see the advertisement, Chevrolet, Ford, Toyota, etc. Tires have Goodyear, Firestone, and so on. Coffee, tea, bread, milk, bottled water, etc.
What about driving down the highway? Billboards, store fronts, semi trucks (company name on side of them.) Ups, FedEx, Cex, Pam, J. B. Hunt, etc.. What about tv, radio, the internet… Lets face it advertising is powerful and the way to your success.
Now, I’m going to knock you for a loop.. Did any of these advertisement have a single prospect in mind? No, they flashed their message before everyone..Why, because like fishing you just don’t know which fish are hungry and which ones will bite at any given moment… So you always have to be prepared for a bite from the strangest places…
Which leads us to the reason I wrote this article.
What are the best places to advertise? Everywhere online, offline. Make up some flyers, index cards, business cards. And place them at laundry matts, bulletin boards at the super market. In magazines while you wait at the doctors office, dentist office. Be creative.
Should you use free or paid advertising? Use both at all times. When you can’t afford to pay for any more ad postings, start placing free ads.
Hey, did you ever think about exit signs along the highway. Those signs are a sort of advertising. They are advertising the most popular exit. Which one is the most popular exit you ask? It’s the one your looking for to get off the highway.
Now, I know this may sound off the wall, but I don’t think so. Even nature itself advertises. Yes, it’s true. Say you are driving down a road and see a beautiful sunset.. And you say I would like to have a picture of a sunset hanging on my wall… What about pets nature gave us. Say you see a certain breed of cat, and you say I want a cat just like that one. What about dogs, You see a collie and you say man I would love to have a collie.. What about trees, You see a beautiful pecan tree and you go and buy one and have it planted in your back yard.. See what I’m trying to say here, advertising is every where.. You can’t escape it.. If you tried you would only run into another one. So, you also should be advertising every where you can.
Hey, check your cell phone. What brand is it? You might be that companies sales person and not even know it. How? By word of mouth. Say someone says to you, Wow, I really like the look of your phone, it looks cool. What kind is it, and you tell them. And now that person goes out and buys a phone just like yours. See what happened. You advertised that companies brand of phone by word of mouth.. And that company just got free advertising…
See how important advertising is. It’s like a river flowing free.. Until someone builds a dam and stops its flow.. How can we stop our cash flowing in, from our business? By stop advertising (we just built a dam.) And our river will dry up…(cash flow.) I can say from experience. If you follow this advise I’m offering you here, you will in time become successful.. Just wait and see. Don’t be a quieter, be a doer.. Stay focused and advertise everywhere…
Now here is another example: Say you are going on a trip to see someone Or vacation. Make sure you take some flyers, index cards, and business cards along with you..
Leave them in all kinds of places. Leave one on the table at a restaurant with the tip… How about placing business cards in the envelopes when you pay your bills.
Don’t just place 100 ads and say your done. You are never done placing ads. This is the life line of your business, your success depends upon it.
My moto is: The one who advertises the most, makes the most money.
When I can’t sleep. I get up and start placing ads. I look at it this way. If I get up only to watch TV, I’m spending money. But if I place ads I’m making money. I guess you can tell I’m so focused on advertising I even carry a small recorder with me at all times. This way if I think of a new title for a sales letter or ad. I just record it and come back to it later and write the ad. This works great for those with busy schedules. You have to be an aggressive advertiser to become successful at your business.
Tip for today: Start searching the web for new places to advertise. New ones pop up every day.
I even give my customers a free gift for just letting me know where they seen my ad…
Copyrighted 2006 & Beyond John Arrington. Reprint rights granted to all so long as this article and by-line are reprinted intact and all links made live.
Internet Advertising Agency – Integral Part of Internet Marketing
Internet advertising agency is also known as Online advertising agency or Full service online advertising. Internet advertising agency helps the advertisers to promote their goods and services through the means of Internet. Gone are those days when advertising sources were only the print or electronic media. With the upcoming of Internet promotion became all the more easy for the advertisers, as they could now cater to the sophisticated class of society in a more approachable way. Advertising has always been an integral part of marketing and through Internet advertising agencies the advertising industry has shown a tremendous growth.
No more of outdoor hoardings or transit advertising is in fashion, Internet advertising agency is taking a toll over the advertising industry by promoting products and services at a click of mouse. Online advertising agency is very specific for the audience selection in terms of the demography. There are so many ways of advertising used by online agencies to deliver the correct message to the right person at the correct point of time. The variety of tools used by such advertising agencies include banner ads, blogs, email marketing, SEO, email campaign, online classified ads and several other tools.
A layman has no idea about the best place to put the banner ad, what kind of email should be drafted for email marketing, what are SEO’s perspective and several other questions. An Internet advertising agency is structured in such a way that it is capable of answering the above questions and several other associated questions. It is always said that for a campaign launch one must have a strong campaign planning, for email campaigns Internet advertising agency can suggest the most effective ways to make the campaign a success.
Net savvy people easily get attracted towards online advertisements and sometimes even do click the ads that in turn helps in revenue generation and thereby makes the concept of PPC advertising a success. There are several formulas followed by online business companies to attract the traffic and thereby promote the advertisements along with other things. There are several Internet advertising agency companies nowadays that help to provide valuable online business tips to make online advertising a success!
Free Online Advertising Tips – Four Free Advertising Tips
Local small businesses have shoestring advertising budgets and can’t afford to spend thousands of dollars on yellow page advertising or on Google pay-per-click Ads. So here are four free advertising tips to help you save thousands of dollars a months and still get more value from each dollar you spend.
You can use these Four free advertising Tips as much and as
you need to.
Free Online Advertising Tip #1 – Register for a free http://104inc.com business account .
When you register you can take advantage of their ”Free” basic listing. This will allow your business to be listed on over 2000+ websites for free. Registering on 104inc.com alone will help your website/store increase online and foot traffic; generate quality leads from targeted local customers. They also offer 45 day free trial of the upgraded package if you fully want to take advantage of their powerful lead generating tools.
Free Online Advertising Tip #2 - Send a press release or newsletter.
You always have the opportunity to write a newsletter or press releases monthly to promote your business. This is one of the best free advertising tips for you to take advantage of.
This monthly newsletter or press release can be mailed or e-mailed to your customers and update them on a unique product or service you offer.
Make your release interesting and offer discounts or sales to
your business clients.
People love success stories so make sure to spotlight a success story from the past month or quarter. You might talk about a new product or a client who found success using your product or service.
Then once it is finished, you can submit it to local
news outlets or you can publish it online.
The best place to release your story is by using the website at http://104News.com. When you visit the site click on “feedback” on the top right hand side of the website and submit your story.
These first two tips will really help in your quest for free online advertising.
Free Online Advertising Tip #3 – Write an article.
This is the most commonly used free online advertising
tips because it simple and works very well.
There are hundreds of places you can post your articles online on a variety of topics.
All you have to do is find a few that deal with your business. You can find a complete list of domains at 104Articles.com then click on the “tab” (More 104 Sites).
Then you simply write up a 100-400 word article and submit
it to the editors of your chosen 104Articles.com or any other website in the 104inc community.
You will be able to put a link to your website at the end
of your article or the link to your free advertisement profile at 104inc.com (refer to free online advertising tip #1 to set up a profile).
This is where you will put your contact information for
your business.
This is a favorite of the free advertising tips and has
been used for years by many successful small and large businesses.
Free Online Advertising Tip #4 – Use your vehicle.
One of the most unused free advertising tips is by using
your cars, trucks or vans to advertise your small business.
If you think about it, you or your employees drive around for many different reasons. If you have a sign or window sticker, you can attract many new potential clients without much effort.
All you need to do is put your company logo on a license
plate or just place a window sticker at the rear of your vehicle.
Please make sure that your logo and contact information is clear and simple. You need to make sure to put this window sticker where it easily can be seen.
One of the benefits of advertising with you car is the potential tax deductions involved. Make sure to talk to your tax advisor or visit 104Accountant.com to find one near you.
If you have any questions about anything you have read today. Please visit 104Solution.com and click “contact us” to ask your questions.
Hope I have been able to save you some money with these free advertising
tips.
Put them to use and save as much money as you can!